Page content: This is where you will add and customize the content you want to appear on your About Us page.Your page title: How the page will display in your menu and in browsers. ![]() You’ll need to customize your page settings, including: To create your About Us page, create a new page from scratch by clicking the Add Page button on the top right-hand corner of this menu. This will open up your Pages menu with all your existing pages. This is where you’ll be able to change your theme, add blog posts, edit your preferences, and do what you came here to do – add a new page.Ĭlick on the Pages option. Make sure you’re already logged into your Admin Dashboard, then navigate to the Online Store section on the left-hand menu. How to create a Shopify About Us pageīefore you can create your own Shopify About Us page, you’ll need an existing Shopify website. Visitors can connect with you on a more human level, which helps you stand out from faceless corporations or generic brands competing against you on the market.Īfter reading an effective About Us page, customers will know why they should purchase from your brand instead of another. It should have the purpose of converting visitors into people who love your brand and who now want to buy from you.Īdditionally, an About Us page humanizes your Shopify store and showcases the real people behind the brand. Your About Us page should be treated like a story-driven sales page instead of a descriptive place to give out some information about your business. You can explain where your business came from and why you started it what mission drives you and your team how you developed your products, and who your company serves and why.Īnd just like powerful stories are crafted with specific storytelling rules in mind, so should be your About page. Stories are effective methods to engage your customers and get them to care about your brand, which can help you get more sales. Your About page can be a powerful tool for your business, and it shouldn’t be left as an afterthought.Īs a business owner, you have a story to tell. However, too many businesses simply write basic info about their brand on their Shopify About Us page and leave it at that. When new Ecommerce business owners first create their brand new website, most will include a Shopify About Us page as a formality.Ĭheck out any Ecommerce site and they all have something similar to an About page.īut they all serve a similar purpose: tell their customers about the brand. Why your Shopify About Us page is important and shouldn't be overlooked
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